Designer Labels Will Make You Rich and Powerful?

Everyone knows people who buy designer clothes are shallow assholes. 
But it looks like everyone is a shallow asshole. People apparently hold 
other people in higher regard simply if they're wearing clothes with a designer label.

In a new study in Evolution and Human Behavior, researchers found that 
labels act as a status-boosting talisman. They showed a picture of a man 
with a luxury logo like Lacoste and a picture with the logo digitally removed 
to volunteers. The volunteers judged the man with the logo to be wealthier 
and of "higher status."  This translated to real-world benefits. 

 

 Wearing Designer Labels Will Make You Rich and Powerful

one of their female assistants asked people in a shopping mall to stop
and answer survey questions. One day she wore a sweater with a designer
logo; the next, an identical sweater with no logo. Some 52% of people agreed
to take the survey when faced with the Tommy Hilfiger label, compared with
only 13% who saw no logo.

These results don't only show that we're evolutionarily wired to love logos,
as the Economist suggests. It's also a signal of the fashion industry's radical
success at turning consumers into irrational, Pavlovian shopping bots, salivating
over tiny scraps of brightly-colored fabric. This might backfire once people skip
the clothes altogether and just get Chanel logos tattooed directly on their foreheads.
[The Economist, Image via Getty]

(via gawker.com)

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